This Privacy Policy explains how Ike AFFAM ("we," "us," or "our") — operating as The Liquid Wealth System — collects, uses, discloses, and protects your personal information when you visit guide.ikeaffam.ca, respond to our advertisements, or interact with our forms. We are committed to handling your information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
1. Who we are
Ike AFFAM is a licensed insurance advisor serving clients in Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, and Newfoundland & Labrador. If you have any questions about this policy or your personal information, contact us at ike@ikeaffam.ca.
2. Information we collect
Information you provide
When you download our guide, submit a form (including a Meta / Facebook or Instagram lead form), or book an assessment, we may collect your name, email address, phone number, and your answers to qualifying questions such as your incorporation status and general retained-earnings range.
Information collected automatically
When you visit our pages, we and our service providers may automatically collect certain technical information through cookies and tracking pixels (including the Meta Pixel), such as your IP address, device and browser type, pages viewed, referring source, and interactions with our ads and pages.
3. How we use your information
- To deliver the guide and other materials you request;
- To contact you about your assessment, booking, or enquiry;
- To send relevant follow-up communications, which you can opt out of at any time;
- To measure, operate, and improve our advertising and website (including through the Meta Pixel);
- To comply with our legal, regulatory, and professional obligations.
4. Consent
We collect, use, and disclose your personal information with your consent. By submitting a form or continuing to use our website after being presented with our cookie notice, you consent to the collection and use of your information as described in this policy. You may withdraw your consent at any time by contacting ike@ikeaffam.ca, subject to legal or contractual restrictions. Withdrawing consent may affect our ability to provide certain services to you.
5. Cookies & tracking technologies
We use cookies and similar technologies to operate our site, understand how it is used, and measure the performance of our advertising. This includes the Meta Pixel, a tool provided by Meta Platforms, Inc. that helps us understand the effectiveness of our Facebook and Instagram ads and reach relevant audiences. The Meta Pixel may collect information as described in Meta's own data policies.
6. How we share your information
We do not sell your personal information. We share it only with service providers who help us operate our business, and only as needed to provide our services:
- Meta Platforms, Inc. — for advertising, lead forms, and the Meta Pixel;
- GoHighLevel — our customer relationship management (CRM) system, used to store your contact details and send communications;
- Email, hosting, and calendar providers — used to deliver materials, host our site, and schedule calls.
These providers are required to protect your information and use it only for the services they provide to us. Some of these providers may store or process data outside of Canada, including in the United States. Where information is transferred outside Canada, it may be subject to the laws of that jurisdiction. By using our site and services, you consent to this transfer.
7. Data retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law and professional regulations.
8. Your rights
Subject to applicable law, you have the right to access and correct your personal information, to withdraw consent, to opt out of marketing communications, and to request deletion of your information. To exercise any of these rights, contact ike@ikeaffam.ca. We will respond within a reasonable timeframe.
9. Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information against loss, theft, and unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children's privacy
Our website and services are intended for adults (18+) and are not directed to children. We do not knowingly collect personal information from anyone under the age of 18.
11. Third-party links
Our pages may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. Your continued use of our site after changes are posted constitutes acceptance of the updated policy.
13. Contact us
For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Ike AFFAM — The Liquid Wealth System
ike@ikeaffam.ca